Alison Campbell studied at Leicester and Nottingham Universities, specializing in assisted reproduction technology, and achieving distinction in her Master’s degree. She is now undertaking a PhD based on embryo selection at the University of Kent. She started her career as an embryologist in Liverpool, UK and held a senior embryology position with CARE Fertility at its inception in 1997. Alison has worked as a consultant at several clinics across the world including in Egypt and Italy and has played a key role in establishing and improving IVF laboratories. Alison has headed up the eight embryology teams across the CARE Fertility Group, in the UK and Ireland. Her current role involves driving standards, best practice and leading research and development across the sites, where embryology practice is aligned. Alison is an experienced clinical embryologist, a member of Alpha executive board, a Diplomate of the Royal College of Pathologists and is a Director of The CARE Fertility Group. Alison has a passion for training and development of embryologists and has recently established a state of the art training facility for embryologists, based at CARE Manchester, running courses ranging from basic embryology to biopsy and time lapse technologies. Alison was responsible for the first clinical application of time-lapse microscopy in the UK and has published her work in this exciting area of assisted reproduction. Alison Campbell and Prof. Simon Fishel have recently edited the first monograph published on time lapse embryology – Atlas of time lapse embryology.